Used in beer making as a water treatment. Gypsum increases hardness and lowers pH. Its use is known to increase the perception of hop flavor compounds in beer. The primary salt used to Burtonize water; Burton water is famous for producing the worlds classic pale ales, such as Bass. Used in winemaking to lower the pH of the must. As calcium sulfate is not removed from water by boiling, when present, it is referred to as permanent hardness.